Electronics, Sustainability, and People: How HFA transforms the world

Electronics, Sustainability and People: How HFA Transforms the World

We live in a world of constant change, where evolution is essential. We know that in order to grow, we need to adapt, update and understand that every transformation is made up of small steps. It is precisely in this spirit that we are renewing ourselves, with a new image and a new way of thinking and acting.

At HFA we believe that electronics is a force that transforms the world and drives humanity forward. We believe in continuous technological evolution. Whether building solutions that not only connect, transport, entertain and heal, but also promote a more inclusive and better future for all, where success is measured not only by results, but also by the positive impact it has on people's lives and on the planet. Together with the values that define and guide us, such as the power of people, the strength of integrity, the importance of innovation, the strength of partnerships and the urgency of sustainability.

A New Visual Identity: Sustainability, Electronics and People

To reflect this renewal, with our new visual identity we wanted to highlight our essence through three vibrant colors and modern cuts that represent integrated circuits and other components, but presented in an abstract way.

We are sustainability - Green, the color that complements us

Green is often associated with nature, growth and ecology. At HFA, it represents the company's commitment to sustainable practices and environmental and social responsibility, which is manifested in various initiatives, such as the use of recycled materials, reducing energy consumption and producing our own energy.

At HFA, sustainability is not just about implementing good practices; we believe that environmental responsibility extends to the entire life cycle of electronic products, from production to final disposal. That's why, in addition to adopting sustainable measures throughout our production chain, we are also dedicated to repairing electronic equipment and promoting the circular economy.

We are electronics - Blue, the color that inspires us

Blue was carefully selected as one of the main colors of our logo for several significant reasons. Firstly, blue is widely associated with electronics and technology, directly reflecting our area of expertise and specialization. This choice symbolizes our expertise, highlighting that electronics is what we do best.

In addition, we chose blue to ensure a smooth and harmonious transition from our previous image to the new one. This color allows us to maintain a visual connection with our company's past, which we are proud of, while embracing a new identity.

In the background, blue represents our expertise, our past and our vision for the future.

We are people - Purple, the color that sets us apart

People are what drive HFA. We invest in our employees every day so that they feel valued and motivated to grow. We value trust, open communication and collaboration, as we believe these are the foundations of a healthy and innovative working environment. At HFA, people are at the heart of everything, and it is the potential of each person that makes the difference. We also recognize the importance of our Customers and Partners, who, together with our Employees, are part of our essential “people” pillar, contributing to our growth and success.

Electronics is Everywhere...

We all know that electronics are everywhere and that we build them together. We produce and repair electronics from the depths of the oceans to space. But we also know that we do much more than that.

Electronics is everywhere... and we build it!

Electronics is everywhere... and we assemble it!

Electronics is everywhere... and we test it!

Electronics is everywhere... and we repair it!

Ultimately, by building better products and services, we are building a better future for all of us, but most importantly and what sets us apart from other companies:

Electronics is everywhere... and we love it!